For Schools

For Businesses


October 12, 2022

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Apprenticeships have become increasingly more popular over the past five years, even more so now. There is a wide range of different and diverse roles you can pursue through an apprenticeship, be that in engineering, health and social care, business or even science.


  • Earn while you learn

  • High quality training

  • You can still get a degree

  • Gain hands on experience in your chosen career and much more!


“Apprenticeships are for those who do not perform academically.”

FALSE –  they are a fantastic opportunity for all kinds of people looking to expand their knowledge and upgrade their skill sets, by getting stuck right into a job.

“Apprenticeships are only for manual trade jobs.”

FALSE – This is not entirely true, although there may be a wide range of apprenticeships in construction, engineering, IT services, which are very hands-on, there are also a vast choice of vocational trades such as law, fashion, media.

“Apprentices have no scope for progression.”

FALSE – Approximately 65% of apprentices are hired on a permanent basis by their current employer after their programme has finished and a third who remain in the same company receive a promotion in their first year.

“Apprenticeships are only for entry level or low level workers.”

FALSE – Whilst there are apprenticeships at lower levels, there are also a wide range of higher level and degree level apprenticeships. There is something for everyone.

“University graduates earn more than apprentices.”

FALSE – There is a common misconception among young people (and parents) that university will set them up to earn more in the future. By the time a graduate has just qualified, an apprentice will have completed their End Point Assessment and will already have a year or two experience in the industry putting them ahead of fellow university graduates.


“I chose to do an apprenticeship as you gain qualifications and get paid while you’re doing it as well as gaining relevant job experience.” Adam started his career at NOCN as an IT apprentice three years ago. He has now progressed to Technical Analyst.

NOCN Group – Apprentices – YouTube

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What Schools Say About Us

Being part of the Stoke on Trent and Staffordshire Careers Hub has been pivotal to the development of careers provision in our school. The Hub have shared good practice across their members resulting in a stronger focus on good quality provision. The annual event enabled the hub to share their vision of School Improvement Through The Lens of Careers and looking beyond the Benchmarks. It was a fantastic opportunity to share different models of school improvement and strategies to further develop careers provision to enhance the future opportunities of our young people.

Mrs A Spencer, John Taylor High School

What Businesses Say About Us

It it superb to be able to speak with local schools, colleges, and businesses in Stoke and Staffs and show how important the partnerships are to bring the skills of the future. Educating those who educate the ones shaping the aspirations of young people is essential for the industry to grow and be more sustainable.”

Alison Tucker, St Modwen